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Finalist in the 2023 One Show for Creativity Young Ones Brief Competition
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Recipient of
"PETA's Choice Award"
Every Baby Has A Mother.
To contrast the polarizing and, at times, jarring advertising techniques that PETA currently uses, we wanted to take a new angle that was friendly to the eye and warming to the soul while still staying true to the core beliefs of PETA and the brief at hand.
Concept and Copywriter: Sabrina Astle
Director of Photography: Brandon LeBaron
Art Director: Briley Opfel
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